ECONIS Select Business Administration –
Cultural differences in consumer behaviour

07/2011

This is a selection of recent articles, working papers and books on the subject, chosen by our staff and available through our document delivery services.

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Web-Links:

• Intercultural Case Studies
  (www.business-spotlight.de)

Literature selected from our database ECONIS:

• Title: Consumer behavior and culture: consequences for global marketing and advertising / Marieke de Mooij
  Published: Thousand Oaks, Calif. [u.a.]: SAGE Publ., 2011
  Keywords: Konsumentenverhalten / |stw| Internationales Marketing / |stw| Kulturpsychologie / |stw| Theorie / |stw| Welt
  Link: Table of contents
  Signatory: B10-1792
• Article: An empirical comparison of online advertising in four countries; cultural characteristics and creative strategies / Chang-Hyun Jin
  In: Journal of targeting, measurement and analysis for marketing. - Basingstoke: Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Bd. 18.2010, 3/4, S. 253-261
  Keywords: Online-Werbung / Kulturpsychologie / Internationales Marketing / China / Japan / Südkorea / USA
• Article: Comparative, cross-cultural, and cross-national research: a comment on good and bad practice / John Cadogan
  In: International marketing review. - Bradford: Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Bd. 27.2010, 6, S. 601-605
  Keywords: Wissenschaftliche Methode / Internationales Marketing / Kulturpsychologie / Theorie
• Article: Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment / Norhayati Zakaria and Asmat-Nizam Abdul-Talib
  In: Journal of Islamic marketing. - Bingley: Emerald, ISSN 1759-0833, ZDB-ID 25561583. - Bd. 1.2010, 1, S. 51-62
  Keywords: Multinationales Unternehmen / Internationales Marketing / Islam / Kulturpsychologie / Unternehmenskultur
• Article: Drivers of brand commitment: a cross-national investigation / Andreas B. Eisingerich and Gaia Rubera
  In: Journal of international marketing. - Chicago, Ill.: Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Bd. 18.2010, 2, S. 64-79
  Keywords: Internationales Marketing / Markenpolitik / Beziehungsmarketing / Kulturpsychologie
• Title: Ausgewählte Fragestellungen im internationalen Marketing / Christian Feuerhake und Jost W. Kramer (Hg.). ..
  Published: Bremen: Europ. Hochsch.-Verl., 2010
  Series: Wismarer Schriften zu Management und Recht; 46
  Keywords: Internationales Marketing / Markenpolitik / Globalisierung / Kulturpsychologie
  Link: Table of contents
  Signatory: B 371141
• Article: It's not black and white: advertising and race in cultural context / Victoria Jones
  In: Journal of global marketing. - Philadelphia, Pa.: Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Bd. 23.2010, 1, S. 45-64
  Keywords: Internationales Marketing / Werbewirkung / Ethnische Diskriminierung / Kulturpsychologie / Befragung / Brasilien
• Article: The Hofstede model: applications to global branding and advertising strategy and research / Marieke de Mooij and Geert Hofstede
  In: International journal of advertising. - Henley-on-Thames [u.a.]: World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Bd. 29.2010, 1, S. 85-110
  Keywords: Internationales Marketing / Internationale Werbung / Markenpolitik / Kulturpsychologie
• Article: Cultural symbolism of brands / Carlos J. Torelli; Hean Tat Keh; Chi-yue Chiu
  In: Brands and brand management. - New York, NY [u.a.]: Routledge, ISBN 978-1-8416-9759-8. - 2010, S. 113-132
  Keywords: Internationales Marketing / Markenpolitik / Kulturpsychologie / Konsumentenverhalten / Interkulturelle Beziehungen
• Title: Global marketing and advertising: understanding cultural paradoxes / Marieke de Mooij
  Published: Los Angeles, Calif. [u.a.]: Sage Publ., 2010
  Keywords: Internationales Marketing / Konsumentenverhalten / Kulturpsychologie / Werbung
  Link: Table of contents
  Signatory: B09-1478
• Article: Understanding cultural differences in brand extension evaluation: the influence of analytic versus holistic thinking / Alokparna Basu Monga and Deborah Roedder John
  In: MacInnis, Deborah J.: Handbook of brand relationships. - Armonk, NY [u.a.]: Sharpe, ISBN 978-0-7656-2357-7. - 2009, S. 247-266
  Keywords: Markentransfer / Konsumentenverhalten / Internationales Marketing / Kulturpsychologie
• Article: Cultural value dimensions and brands: can a global brand image exist? / Susan Forquer Gupta, Doan Winkel, and Laura Peracchio
  In: MacInnis, Deborah J.: Handbook of brand relationships. - Armonk, NY [u.a.]: Sharpe, ISBN 978-0-7656-2357-7. - 2009, S. 230-246
  Keywords: Markenartikel / Internationales Marketing / Kulturpsychologie
• Article: The effects of cultural values in word-of-mouth communication / Desmond Lam, Alvin Lee, and Richard Mizerski
  In: Journal of international marketing. - Chicago, Ill.: Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Bd. 17.2009, 3, S. 55-70
  Keywords: Internationales Marketing / Virales Marketing / Konsumentenverhalten / Kulturpsychologie
• Title: Special issue: Impact of culture on marketing strategy / guest eds.: Michel Laroche
  Published: New York, NY: Elsevier, 2009
  Series: Journal of business research: JBR; 62.2009,10
  Keywords: Kulturpsychologie / Konsumentenverhalten / Internationales Marketing / Welt
  Signatory: Z 547a: 62.2009,7-12
• Title: The impact of culture on relationship marketing in international services: a target group-specific analysis in the context of banking services / Jan H. Schumann. With a foreword by Florian von Wangenheim
  Published: Wiesbaden: Gabler, 2009
  Series: Gabler Research: Applied Marketing Science /Angewandte Marketingforschung
  Keywords: Finanzdienstleistung / Multinationales Unternehmen / Beziehungsmarketing / Kulturpsychologie / Vertrauen / Konsumentenverhalten / Internationales Marketing / Theorie
  Link: Table of contents
  Signatory: A09-3933
• Article: Culture theories in global marketing: a literature-based assessment / Cheryl Nakata and Elif Izberk-Bilgin
  In: Beyond Hofstede. - Basingstoke: Palgrave Macmillan, ISBN 0-230-20239-X. - 2009, S. 61-77
  Keywords: Internationales Marketing / Kulturpsychologie / Marktforschung / Publikationsanalyse
• Article: Cross-cultural issues in consumer behavior / Sharon Shavitt; Angela Y. Lee; Carlos J. Torelli
  In: Social psychology of consumer behavior. - New York, NY [u.a.]: Psychology Press, ISBN 978-1-8416-9498-6. - 2009, S. 227-250
  Keywords: Internationales Marketing / Kulturpsychologie / Konsumentenverhalten / Interkulturelle Beziehungen
• Article: Managing images in different cultures: a cross-national study of color meanings and preferences / Thomas J. Madden, Kelly Hewett and Martin S. Roth
  In: Brands and brand management; Vol. 4: Cross-cultural and critical perspectives on brands. - London [u.a.]: Routledge. - 2009, S. 382-400
  Keywords: Internationales Marketing / Produktimage / Kulturpsychologie / Welt
• Article: An examination of Hofstede's cultural factors in explanation of differences in Citibank international retail banking web sites / Albert E. Avery; Babu G. Baradwaj; Daniel D. Singer
  In: Journal of business and economic studies. - Fairfield, Conn.: School of Business, Fairfield Univ., ISSN 1063-343X, ZDB-ID 11935194. - Bd. 14.2008, 2, S. 73-90
  Keywords: Retail Banking / Internationales Marketing / Homepage / Kulturpsychologie / Citibank
• Article: Culture and its impact on international service management: exploring global consumers' different service perceptions and preferences in the international hospitality industry / Kyuho Lee; Maryam Khan
  In: Global cases on hospitality industry. - New York [u.a.]: The Haworth Hospitality and Tourism Press, ISBN 978-0-7890-3415-1. - 2008, S. 1-15
  Keywords: Globalisierung / Dienstleistungsmanagement / Gastgewerbe / Internationales Marketing / Kulturpsychologie / Konsumentenverhalten
• Article: Market research in Asia: special challenge or business as usual? / Patricia Blau; Sigrid Schmid
  In: Planung & Analyse / Special English edition Market research. - Frankfurt, M.: Dt. Fachverl., ISSN 0724-9632, ZDB-ID 14915443 #!577926802!. - 2008, 2008, S. 10-13
  Keywords: Marktforschung / Kulturpsychologie / Internationales Marketing / Asien
• Article: The persuasiveness of cultural value appeals in international advertising / Wouter Sanderse; Berna Hendriks; Corine van den Brandt
  In: Kooperation und Effizienz in der Unternehmenskommunikation. - Wiesbaden: VS Verl. für Sozialwiss., ISBN 978-3-531-15995-9. - 2008, S. 233-244
  Keywords: Werbewirkung / Internationales Marketing / Kulturpsychologie / Soziale Werte / Konsumentenverhalten
• Article: The evolution of Hofstede's doctrine / Michael Minkov; Geert Hofstede
  In: Cross cultural management. - Bradford: Emerald, ISSN 1352-7606, ZDB-ID 23647334. - Bd. 18.2011, 1, S. 10-20
• Title: Lokales Denken, globales Handeln: interkulturelle Zusammenarbeit und globales Management / von Geert Hofstede und Gert Jan Hofstede. Aus dem Engl. übers. von Petra Mayer. ..
  Published: München: Dt. Taschenbuch-Verl., 2009
  Series: Dtv; 50807: Beck-Wirtschaftsberater
  Keywords: Multinationales Unternehmen / Interkulturelles Management / Unternehmenskultur
  Link: Table of contents
  Signatory: A 256970
• Article: The silent language in overseas business / Edward T. Hall
  In: Perspectives in consumer behavior. - Glenview, Ill.: Scott, Foresman. - 1968, S. 425-437

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