The factors that influence the intention of marketing and technological innovation in MSMEs

Wulandari, Ririn; Koe, Wei-Loon

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Title:

The factors that influence the intention of marketing and technological innovation in MSMEs

Journal:

Marketing i menedžment innovacij

Authors:

Wulandari, Ririn
Koe, Wei-Loon

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://armgpublishing.com/wp-content/uploads/2023/01/A647-2022-12_Wulandari-et-al..pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.4-012

Language:

English (eng)

Citation:

Wulandari, Ririn/Koe, Wei-Loon (2022). The factors that influence the intention of marketing and technological innovation in MSMEs. In: Marketing i menedžment innovacij 13 (4), S. 120 - 135.
https://armgpublishing.com/wp-content/uploads/2023/01/A647-2022-12_Wulandari-et-al..pdf.
doi:10.21272/mmi.2022.4-012.

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Open Access ZBW

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