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Supplier relationship marketing practices and small retailer performance in South Africa

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Title: 

Supplier relationship marketing practices and small retailer performance in South Africa 

Journal: 

The journal of accounting and management

Authors: 

Makhitha, Mercy

e-ISSN: 

2392-8778

Document Type: 

Article

Year of Publication: 

2019

Open Content License: 

Language: 

English (eng)

Citation: 

Makhitha, Mercy (2019). Supplier relationship marketing practices and small retailer performance in South Africa. In: The journal of accounting and management 9 (1), S. 48 - 64.

Appears in Collections:

Journal of accounting and management

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