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  2. National University of Political Studies and Public Administration, Bucharest
  3. College of Management, National University of Political Studies and Public Administration, Bucharest
  4. Management dynamics in the knowledge economy

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The expanding role of customer knowledge management and brand experience during the pandemic crisis

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The expanding role of customer knowledge management and brand experience during the pandemic crisis PDF Logo

Journal: 
Management dynamics in the knowledge economy
Authors: 
Mocanu, Rares
e-ISSN: 
2392-8042
Document Type: 
Article
Year of Publication: 
2020
Open Content License: 
cc-by-nc Logo
Original URL: 
http://www.managementdynamics.ro/index.php/journal/article/download/376/341
Persistent Identifier of the first edition: 
doi:10.2478/mdke-2020-0023
Language: 
English (eng)
Citation: 
Mocanu, Rares (2020). The expanding role of customer knowledge management and brand experience during the pandemic crisis. In: Management dynamics in the knowledge economy 8 (4), S. 357 - 369.
http://www.managementdynamics.ro/index.php/journal/article/download/376/341.
doi:10.2478/mdke-2020-0023.
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Management dynamics in the knowledge economy

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