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Defending against copycat packaging : the role of design from a consumer's perspective

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Sum total of downloads: 13

Journal: 
Athens journal of business & economics
e-ISSN: 
2241-794X
Document Type: 
Article
Year of Publication: 
2023
Open Content License: 
cc-by-nc Logo
Persistent Identifier of the first edition: 
Language: 
English (eng)
Citation: 
Oguz, Ezgi/Marsden, Jamie (2023). Defending against copycat packaging : the role of design from a consumer's perspective. In: Athens journal of business & economics 9 (1), S. 73 - 90.
http://www.athensjournals.gr/business/2023-9-1-5-Oguz.pdf.
doi:10.30958/ajbe.9-1-5.

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downloads by country:

pos. country total perc.
1 image of flag of United Kingdom United Kingdom 5 38.46%
2 image of flag of Lithuania Lithuania 2 15.38%
3 image of flag of United States United States 2 15.38%
4 image of flag of Germany Germany 1 7.69%
5 image of flag of Ireland Ireland 1 7.69%
6 image of flag of India India 1 7.69%
7 image of flag of Turkey Turkey 1 7.69%

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