Impact of brand association on brand equity in organised retail sector

Choudhary, Ashish; Dawar, Sunny; Panwar, Savita

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Title:

Impact of brand association on brand equity in organised retail sector

Journal:

Marketing i menedžment innovacij

Authors:

Choudhary, Ashish
Dawar, Sunny
Panwar, Savita

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2023

Open Content License:

Original URL:

https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/01_%D0%90-714-2023_Choudhary-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2023.3-01

Language:

English (eng)

Citation:

Choudhary, Ashish/Dawar, Sunny et. al. (2023). Impact of brand association on brand equity in organised retail sector. In: Marketing i menedžment innovacij 14 (3), S. 1 - 8.
https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/01_%D0%90-714-2023_Choudhary-et-al.pdf.
doi:10.21272/mmi.2023.3-01.

Appears in Collections:

Open Access ZBW

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