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Gray-market and its impacts on brand image : case for retail perfume industry

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Sum total of downloads: 39

Journal: 
Marketing i menedžment innovacij
e-ISSN: 
2227-6718
Document Type: 
Article
Year of Publication: 
2021
Open Content License: 
cc-by Logo
Persistent Identifier of the first edition: 
Language: 
English (eng)
Citation: 
Maqsood, Syed Muhammad/Soomro, Yasir Ali (2021). Gray-market and its impacts on brand image : case for retail perfume industry. In: Marketing i menedžment innovacij (1), S. 124 - 134.
https://mmi.fem.sumdu.edu.ua/sites/default/files/469-2021-10.pdf.
doi:10.21272/mmi.2021.1-10.
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distribution of downloads over the selected time period:

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downloads by country:

pos. country total perc.
1 image of flag of United Kingdom United Kingdom 8 20.51%
2 image of flag of Pakistan Pakistan 8 20.51%
3 image of flag of France France 3 7.69%
4 image of flag of India India 3 7.69%
5 image of flag of Philippines Philippines 3 7.69%
6 image of flag of United States United States 3 7.69%
7 image of flag of China China 2 5.13%
8 image of flag of Bangladesh Bangladesh 1 2.56%
9 image of flag of Egypt Egypt 1 2.56%
10 image of flag of Hong Kong SAR China Hong Kong SAR China 1 2.56%
    other countries 6 15.38%

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