The relationship between brand associations and fan behaviours for football teams

Eskiler, Ersin; Altunisik, Remzi; Sarikaya, Nilgun

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Title:

The relationship between brand associations and fan behaviours for football teams

Journal:

Marketing i menedžment innovacij

Authors:

Eskiler, Ersin
Altunisik, Remzi
Sarikaya, Nilgun

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2021

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/A525-2021-03_Eskiler_et%20al_0.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2021.3-03

Language:

English (eng)

Citation:

Eskiler, Ersin/Altunisik, Remzi et. al. (2021). The relationship between brand associations and fan behaviours for football teams. In: Marketing i menedžment innovacij (3), S. 32 - 42.
https://mmi.fem.sumdu.edu.ua/sites/default/files/A525-2021-03_Eskiler_et%20al_0.pdf.
doi:10.21272/mmi.2021.3-03.

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Open Access ZBW

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