The impact of customer engagement on retailer's brand equity components

Gallart-Camahort, Valentin; Callarisa-Fiol, Luis; Sanchez-Garcia, Javier

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Title:

The impact of customer engagement on retailer's brand equity components

Journal:

Marketing i menedžment innovacij

Authors:

Gallart-Camahort, Valentin
Callarisa-Fiol, Luis
Sanchez-Garcia, Javier

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2021

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/A530-2021-11_Gallart-Camahort%20et%20al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2021.3-11

Language:

English (eng)

Citation:

Gallart-Camahort, Valentin/Callarisa-Fiol, Luis et. al. (2021). The impact of customer engagement on retailer's brand equity components. In: Marketing i menedžment innovacij (3), S. 127 - 138.
https://mmi.fem.sumdu.edu.ua/sites/default/files/A530-2021-11_Gallart-Camahort%20et%20al.pdf.
doi:10.21272/mmi.2021.3-11.

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