The influence of advertising on children's buying behaviour : a case study in Slovakia

Hajduova, Zuzana; Hutmanova, Nikoleta; Jusko, Lubor; Molitoris, Ludovít

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Title:

The influence of advertising on children's buying behaviour : a case study in Slovakia

Journal:

Marketing i menedžment innovacij

Authors:

Hajduova, Zuzana
Hutmanova, Nikoleta
Jusko, Lubor
Molitoris, Ludovít

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2021

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/A541-2021-17_Hajduova%20et%20al..pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2021.3-17

Language:

English (eng)

Citation:

Hajduova, Zuzana/Hutmanova, Nikoleta et. al. (2021). The influence of advertising on children's buying behaviour : a case study in Slovakia. In: Marketing i menedžment innovacij (3), S. 199 - 210.
https://mmi.fem.sumdu.edu.ua/sites/default/files/A541-2021-17_Hajduova%20et%20al..pdf.
doi:10.21272/mmi.2021.3-17.

Appears in Collections:

Open Access ZBW

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