Consumer differences in motivated consumer innovativeness and global identity

Tanrikulu, Ceyda

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Title:

Consumer differences in motivated consumer innovativeness and global identity

Journal:

Marketing i menedžment innovacij

Authors:

Tanrikulu, Ceyda

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/576-2022_10_Tanrikulu_0.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.1-10

Language:

English (eng)

Citation:

Tanrikulu, Ceyda (2022). Consumer differences in motivated consumer innovativeness and global identity. In: Marketing i menedžment innovacij (1), S. 134 - 152.
https://mmi.fem.sumdu.edu.ua/sites/default/files/576-2022_10_Tanrikulu_0.pdf.
doi:10.21272/mmi.2022.1-10.

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Open Access ZBW

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