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  2. National University of Political Studies and Public Administration, Bucharest
  3. College of Management, National University of Political Studies and Public Administration, Bucharest
  4. Management dynamics in the knowledge economy

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Analysis of internal marketing communication tools of a selected company in Industry 4.0 using McKinsey 7S analysis

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Analysis of internal marketing communication tools of a selected company in Industry 4.0 using McKinsey 7S analysis PDF Logo

Journal: 
Management dynamics in the knowledge economy
Authors: 
Michulek, Jakub
Križanová, Anna
e-ISSN: 
2392-8042
Document Type: 
Article
Year of Publication: 
2022
Open Content License: 
cc-by-nc Logo
Original URL: 
https://www.managementdynamics.ro/index.php/journal/article/download/456/442/1976
Persistent Identifier of the first edition: 
doi:10.2478/mdke-2022-0011
Language: 
English (eng)
Citation: 
Michulek, Jakub/Križanová, Anna (2022). Analysis of internal marketing communication tools of a selected company in Industry 4.0 using McKinsey 7S analysis. In: Management dynamics in the knowledge economy 10 (2/36), S. 154 - 166.
https://www.managementdynamics.ro/index.php/journal/article/download/456/442/1976.
doi:10.2478/mdke-2022-0011.
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Management dynamics in the knowledge economy

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