Consumer shopping motive identification : study of webrooming vs. showrooming

Olearova, Maria; Gavurova, Beata; Bacik, Radovan

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Title:

Consumer shopping motive identification : study of webrooming vs. showrooming

Journal:

Marketing i menedžment innovacij

Authors:

Olearova, Maria
Gavurova, Beata
Bacik, Radovan

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/%D0%90595-2022-21_Olearova.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.2-21

Language:

English (eng)

Citation:

Olearova, Maria/Gavurova, Beata et. al. (2022). Consumer shopping motive identification : study of webrooming vs. showrooming. In: Marketing i menedžment innovacij (2), S. 231 - 243.
https://mmi.fem.sumdu.edu.ua/sites/default/files/%D0%90595-2022-21_Olearova.pdf.
doi:10.21272/mmi.2022.2-21.

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Open Access ZBW

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