The effect of digital marketing strategy on customer and organizational outcomes

YachouAityassine, Fatima Lahcen; Al-Ajlouni, Mahmoud Mohammad; Anber Abraheem Shlash Mohammad

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/15917

Title:

The effect of digital marketing strategy on customer and organizational outcomes

Journal:

Marketing i menedžment innovacij

Authors:

YachouAityassine, Fatima Lahcen
Al-Ajlouni, Mahmoud Mohammad
Anber Abraheem Shlash Mohammad

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://armgpublishing.com/wp-content/uploads/2023/01/A646-2022-05_Aityassine_et_al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.4-05

Language:

English (eng)

Citation:

YachouAityassine, Fatima Lahcen/Al-Ajlouni, Mahmoud Mohammad et. al. (2022). The effect of digital marketing strategy on customer and organizational outcomes. In: Marketing i menedžment innovacij 13 (4), S. 45 - 54.
https://armgpublishing.com/wp-content/uploads/2023/01/A646-2022-05_Aityassine_et_al.pdf.
doi:10.21272/mmi.2022.4-05.

Appears in Collections:

Open Access ZBW

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