Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity

Heidari, Shahin; Zarei, Mehrnaz; Daneshfar, Alireza; Dokhanian, Saeid

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/15955

Title:

Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity

Journal:

Marketing i menedžment innovacij

Authors:

Heidari, Shahin
Zarei, Mehrnaz
Daneshfar, Alireza
Dokhanian, Saeid

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2023

Open Content License:

Original URL:

https://armgpublishing.com/wp-content/uploads/2023/04/A662-2023-19_Heidari-et-al.-2.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2023.1-019

Language:

English (eng)

Citation:

Heidari, Shahin/Zarei, Mehrnaz et. al. (2023). Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity. In: Marketing i menedžment innovacij 14 (1), S. 224 - 234.
https://armgpublishing.com/wp-content/uploads/2023/04/A662-2023-19_Heidari-et-al.-2.pdf.
doi:10.21272/mmi.2023.1-019.

Appears in Collections:

Open Access ZBW

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