The effect of services, price discount and brand equity on consumer purchase decisions in Go-Jek a technology start-up transport

Aditi, Bunga; Hafizah; Muda, Iskandar

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/3251

Title:

The effect of services, price discount and brand equity on consumer purchase decisions in Go-Jek a technology start-up transport

Journal:

Academic journal of economic studies

Authors:

Aditi, Bunga
Hafizah
Muda, Iskandar

e-ISSN:

2457-5836

Document Type:

Article

Year of Publication:

2019

Language:

English (eng)

Citation:

Aditi, Bunga/Hafizah et. al. (2019). The effect of services, price discount and brand equity on consumer purchase decisions in Go-Jek a technology start-up transport. In: Academic journal of economic studies 5 (2), S. 21 - 31.

Appears in Collections:

Academic journal of economic studies

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