Re-branding : implication, benefits and effects on buying decision using selected FMCG in Lagos State, Nigeria

Olaore, Oladipo Gbemi; Kuye, O. L.

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/3663

Title:

Re-branding : implication, benefits and effects on buying decision using selected FMCG in Lagos State, Nigeria

Journal:

Academic journal of economic studies

Authors:

Olaore, Oladipo Gbemi
Kuye, O. L.

e-ISSN:

2457-5836

Document Type:

Article

Year of Publication:

2019

Language:

English (eng)

Citation:

Olaore, Oladipo Gbemi/Kuye, O. L. (2019). Re-branding : implication, benefits and effects on buying decision using selected FMCG in Lagos State, Nigeria. In: Academic journal of economic studies 5 (3), S. 12 - 19.

Appears in Collections:

Academic journal of economic studies

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