Scope of social marketing in de-marketing smoking habits : an exploratory study

Ahmed, Shazeed

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/4486

Title:

Scope of social marketing in de-marketing smoking habits : an exploratory study

Journal:

Malaysian management journal

Authors:

Ahmed, Shazeed

e-ISSN:

2289-6651

Document Type:

Article

Year of Publication:

2018

Open Content License:

Language:

English (eng)

Citation:

Ahmed, Shazeed (2018). Scope of social marketing in de-marketing smoking habits : an exploratory study. In: Malaysian management journal 22 S. 125 - 138.

Appears in Collections:

Malaysian management journal

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