The digital sales transformation featured by precise retail marketing strategy

Zhu, Guoan; Gao, Xue

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/4590

Title:

The digital sales transformation featured by precise retail marketing strategy

Journal:

Expert journal of marketing

Authors:

Zhu, Guoan
Gao, Xue

e-ISSN:

2344-6773

Document Type:

Article

Year of Publication:

2019

Open Content License:

Language:

English (eng)

Citation:

Zhu, Guoan/Gao, Xue (2019). The digital sales transformation featured by precise retail marketing strategy. In: Expert journal of marketing 7 (1), S. 72 - 76.

Appears in Collections:

Expert journal of marketing

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