Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective

Khalufi, Nasser; Khairul Anuar Mohammad Shah; Qaisar Iqbal

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/4593

Title:

Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective

Journal:

Expert journal of marketing

Authors:

Khalufi, Nasser
Khairul Anuar Mohammad Shah
Qaisar Iqbal

e-ISSN:

2344-6773

Document Type:

Article

Year of Publication:

2019

Open Content License:

Language:

English (eng)

Citation:

Khalufi, Nasser/Khairul Anuar Mohammad Shah et. al. (2019). Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective. In: Expert journal of marketing 7 (2), S. 100 - 111.

Appears in Collections:

Expert journal of marketing

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