Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior

Morikawa, Miyuki

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/6219

Title:

Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior

Journal:

Expert journal of marketing

Authors:

Morikawa, Miyuki

e-ISSN:

2344-6773

Document Type:

Article

Year of Publication:

2020

Open Content License:

Original URL:

https://marketing.expertjournals.com/ark:/16759/EJM_808morikawa99-108.pdf

Language:

English (eng)

Citation:

Morikawa, Miyuki (2020). Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior. In: Expert journal of marketing 8 (2), S. 99 - 108.
https://marketing.expertjournals.com/ark:/16759/EJM_808morikawa99-108.pdf.

Appears in Collections:

Expert journal of marketing

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