Changes in consumer purchasing decisions : traditional and emerging factors in the dynamic marketing landscape over 15 years

Antosova, Irena; Psurny, Michal; Stavkova, Jana

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/631428

Title:

Changes in consumer purchasing decisions : traditional and emerging factors in the dynamic marketing landscape over 15 years

Journal:

Marketing i menedžment innovacij

Authors:

Antosova, Irena
Psurny, Michal
Stavkova, Jana

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2023

Open Content License:

Original URL:

https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/08_A-712-2023_Antosova-et-al-2.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2023.3-08

Language:

English (eng)

Citation:

Antosova, Irena/Psurny, Michal et. al. (2023). Changes in consumer purchasing decisions : traditional and emerging factors in the dynamic marketing landscape over 15 years. In: Marketing i menedžment innovacij 14 (3), S. 85 - 96.
https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/08_A-712-2023_Antosova-et-al-2.pdf.
doi:10.21272/mmi.2023.3-08.

Appears in Collections:

Open Access ZBW

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