Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic

Gburova, Jaroslava; Gavurova, Beata; Bacik, Radovan; Tomasova, Maria

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/631432

Title:

Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic

Journal:

Marketing i menedžment innovacij

Authors:

Gburova, Jaroslava
Gavurova, Beata
Bacik, Radovan
Tomasova, Maria

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2023

Open Content License:

Original URL:

https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/12_A710-2023_Gburova-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2023.3-012

Language:

English (eng)

Citation:

Gburova, Jaroslava/Gavurova, Beata et. al. (2023). Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic. In: Marketing i menedžment innovacij 14 (3), S. 134 - 141.
https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/12_A710-2023_Gburova-et-al.pdf.
doi:10.21272/mmi.2023.3-012.

Appears in Collections:

Open Access ZBW

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