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Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/631473
Title: 

El poder emocional de las campañas publicitarias conceptualizadas con dichos y refranes populares : el caso de la cerveza Poker en Colombia PDF Logo

Journal: 
Revista de marketing y publicidad
Authors: 
Sánchez-Crespo, Isidro
Carrasco-Santos, María Jesús
Soto Zambrano, Carlos Alberto
Cristófol-Rodríguez, Carmen
e-ISSN: 
2792-405X
Document Type: 
Article
Year of Publication: 
2022
Open Content License: 
cc-by-nc-nd Logo
Original URL: 
https://revistas.cef.udima.es/index.php/marketing/article/download/856/2416
Persistent Identifier of the first edition: 
doi:10.51302/marketing.2022.856
Language: 
Spanish (spa)
Citation: 
Sánchez-Crespo, Isidro/Carrasco-Santos, María Jesús et. al. (2022). El poder emocional de las campañas publicitarias conceptualizadas con dichos y refranes populares : el caso de la cerveza Poker en Colombia. In: Revista de marketing y publicidad (5), S. 7 - 41.
https://revistas.cef.udima.es/index.php/marketing/article/download/856/2416.
doi:10.51302/marketing.2022.856.
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