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Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/631482
Title: 

Apego emocional y lealtad a la marca : el caso de los aficionados del Atlético de Madrid en la etapa poscovid PDF Logo

Journal: 
Revista de marketing y publicidad
Authors: 
Franco, Juan Carlos Aguado
e-ISSN: 
2792-405X
Document Type: 
Article
Year of Publication: 
2023
Open Content License: 
cc-by-nc-nd Logo
Original URL: 
https://revistas.cef.udima.es/index.php/marketing/article/download/7205/18355
Persistent Identifier of the first edition: 
doi:10.51302/marketing.2023.7205
Language: 
Spanish (spa)
Citation: 
Franco, Juan Carlos Aguado (2023). Apego emocional y lealtad a la marca : el caso de los aficionados del Atlético de Madrid en la etapa poscovid. In: Revista de marketing y publicidad (7), S. 27 - 48.
https://revistas.cef.udima.es/index.php/marketing/article/download/7205/18355.
doi:10.51302/marketing.2023.7205.
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