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Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/631485
Title: 

Phygital : un nuevo modo de entrada en retail y en franquicias PDF Logo

Journal: 
Revista de marketing y publicidad
Authors: 
Rosado-Serrano, Alexander
Navarro García, Antonio
e-ISSN: 
2792-405X
Document Type: 
Article
Year of Publication: 
2023
Open Content License: 
cc-by-nc-nd Logo
Original URL: 
https://revistas.cef.udima.es/index.php/marketing/article/download/6045/18359
Persistent Identifier of the first edition: 
doi:10.51302/marketing.2023.6045
Language: 
Spanish (spa)
Citation: 
Rosado-Serrano, Alexander/Navarro García, Antonio (2023). Phygital : un nuevo modo de entrada en retail y en franquicias. In: Revista de marketing y publicidad (7), S. 105 - 121.
https://revistas.cef.udima.es/index.php/marketing/article/download/6045/18359.
doi:10.51302/marketing.2023.6045.
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