Development of an international marketing strategy for domestic enterprises during a state of war

Kuznyetsova, Anzhela; Garafonova, Olga; Yankovoi, Roman; Zhosan, Hanna; Lomachynska, Iryna

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/652861

Title:

Development of an international marketing strategy for domestic enterprises during a state of war

Journal:

Marketing i menedžment innovacij

Authors:

Kuznyetsova, Anzhela
Garafonova, Olga
Yankovoi, Roman
Zhosan, Hanna
Lomachynska, Iryna

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2023

Open Content License:

Original URL:

https://mmi.sumdu.edu.ua/wp-content/uploads/2023/12/15_A763-2023_Kuznyetsova-et-al-2.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2023.4-15

Language:

English (eng)

Citation:

Kuznyetsova, Anzhela/Garafonova, Olga et. al. (2023). Development of an international marketing strategy for domestic enterprises during a state of war. In: Marketing i menedžment innovacij 14 (4), S. 200 - 211.
https://mmi.sumdu.edu.ua/wp-content/uploads/2023/12/15_A763-2023_Kuznyetsova-et-al-2.pdf.
doi:10.21272/mmi.2023.4-15.

Appears in Collections:

Open Access ZBW

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