Auditing and controlling as a tool for sme marketing risk management

Kupec, Vaclav; Písař, Přemysl

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/6788

Title:

Auditing and controlling as a tool for sme marketing risk management

Journal:

Marketing i menedžment innovacij

Authors:

Kupec, Vaclav
Písař, Přemysl

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2021

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/A493-2021-17_0.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2021.1-17

Language:

English (eng)

Citation:

Kupec, Vaclav/Písař, Přemysl (2021). Auditing and controlling as a tool for sme marketing risk management. In: Marketing i menedžment innovacij (1), S. 225 - 235.
https://mmi.fem.sumdu.edu.ua/sites/default/files/A493-2021-17_0.pdf.
doi:10.21272/mmi.2021.1-17.

Appears in Collections:

Open Access ZBW

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