Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)

Bacik, Radovan; Gavurova, Beata; Gburova, Jaroslava

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/6822

Title:

Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)

Journal:

Marketing i menedžment innovacij

Authors:

Bacik, Radovan
Gavurova, Beata
Gburova, Jaroslava

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2021

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/A512-2021-03_Bacik%20et%20al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2021.2-03

Language:

English (eng)

Citation:

Bacik, Radovan/Gavurova, Beata et. al. (2021). Political marketing : impact of public relations on the change in voter behaviour of consumers (voters). In: Marketing i menedžment innovacij (2), S. 40 - 48.
https://mmi.fem.sumdu.edu.ua/sites/default/files/A512-2021-03_Bacik%20et%20al.pdf.
doi:10.21272/mmi.2021.2-03.

Appears in Collections:

Open Access ZBW

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