Estimating the efficiency of the green energy services' marketing management based on segmentation

Brych, Vasyl; Zatonatska, Tetiana; Dluhopolskyi, Oleksandr; Borysiak, Olena; Vakun, Oksana

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/6873

Title:

Estimating the efficiency of the green energy services' marketing management based on segmentation

Journal:

Marketing i menedžment innovacij

Authors:

Brych, Vasyl
Zatonatska, Tetiana
Dluhopolskyi, Oleksandr
Borysiak, Olena
Vakun, Oksana

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2021

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/A549-2021-16_Brych%20et%20al_0.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2021.3-16

Language:

English (eng)

Citation:

Brych, Vasyl/Zatonatska, Tetiana et. al. (2021). Estimating the efficiency of the green energy services' marketing management based on segmentation. In: Marketing i menedžment innovacij (3), S. 188 - 198.
https://mmi.fem.sumdu.edu.ua/sites/default/files/A549-2021-16_Brych%20et%20al_0.pdf.
doi:10.21272/mmi.2021.3-16.

Appears in Collections:

Open Access ZBW

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