Marketing con Causa : una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable = Marketing with a Cause : a marketing strategy that responds to the objectives of corporate social responsibility and is aimed at the responsible consumer

Urrea-Urrea, Freddy; Aranda Guerrero, Viviana del Mar

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/8543

Title:

Marketing con Causa : una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable = Marketing with a Cause : a marketing strategy that responds to the objectives of corporate social responsibility and is aimed at the responsible consumer

Journal:

Lúmina

Authors:

Urrea-Urrea, Freddy
Aranda Guerrero, Viviana del Mar

e-ISSN:

2619-6174

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://revistasum.umanizales.edu.co/ojs/index.php/Lumina/article/download/4410/7211/29521

Persistent Identifier of the first edition:

doi:10.30554/lumina.v23.n1.4410.2022

Language:

Spanish (spa)

Citation:

Urrea-Urrea, Freddy/Aranda Guerrero, Viviana del Mar (2022). Marketing con Causa : una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable = Marketing with a Cause : a marketing strategy that responds to the objectives of corporate social responsibility and is aimed at the responsible consumer. In: Lúmina 23 (1), S. 1 - 30.
https://revistasum.umanizales.edu.co/ojs/index.php/Lumina/article/download/4410/7211/29521.
doi:10.30554/lumina.v23.n1.4410.2022.

Appears in Collections:

Lúmina : revista iberoamericana de contabilidad, administración y economía

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