The COVID-19 pandemic impact on the TV commercials content in European countries

Grebosz-Krawczyk, Magdalena; Siuda, Dagna

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/8940

Title:

The COVID-19 pandemic impact on the TV commercials content in European countries

Journal:

Marketing i menedžment innovacij

Authors:

Grebosz-Krawczyk, Magdalena
Siuda, Dagna

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/%D0%90594-2022-07_Krawczyk.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.2-07

Language:

English (eng)

Citation:

Grebosz-Krawczyk, Magdalena/Siuda, Dagna (2022). The COVID-19 pandemic impact on the TV commercials content in European countries. In: Marketing i menedžment innovacij (2), S. 76 - 85.
https://mmi.fem.sumdu.edu.ua/sites/default/files/%D0%90594-2022-07_Krawczyk.pdf.
doi:10.21272/mmi.2022.2-07.

Appears in Collections:

Open Access ZBW

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