A systematic literature review of brand commitment : definitions, perspectives and dimensions

Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; Morgan-Thomas, Anna

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/896

Title:

A systematic literature review of brand commitment : definitions, perspectives and dimensions

Journal:

Athens journal of business & economics

Authors:

Osuna Ramírez, Sergio Andrés
Veloutsou, Cleopatra
Morgan-Thomas, Anna

e-ISSN:

2241-794X

Document Type:

Article

Year of Publication:

2017

Language:

English (eng)

Citation:

Osuna Ramírez, Sergio Andrés/Veloutsou, Cleopatra et. al. (2017). A systematic literature review of brand commitment : definitions, perspectives and dimensions. In: Athens journal of business & economics 3 (3), S. 305 - 332.

Appears in Collections:

Athens journal of business & economics

Files in This Item:

File

Description

Size

Format

2017-3-3-5-Osuna.pdf
download file

534.48 kB

Adobe PDF

Download Statistics

BibTeX-Export