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ZBW - Digitales Archiv
Expert journal of marketing
Expert journal of marketing
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Expert journal of marketing
Expert journal of marketing
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Results 1-10 of 12.
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Year of Publication
Title
Person(s)
2020
Understanding consumers' online shopping behavior during the Covid-19 pandemic : empirical research
Vinerean, Simona
2020
Influence of colors as a key element in consumer marketing
Bytyçi, Shaip
2020
Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud
;
Ben Amor, Nour El Houda
2020
Color matters : the impact of logo color on consumer perceived eco-friendliness
Ranaweera, Achini Tharaka
;
Wasala, Kamal
2020
Relationships between social media promotion, attention, interest, search, action, and share of tourists in Kei Island
Lutur, Nellyn
;
Santoso, Singgih
2020
Literature review : development of a model to promote and measure inspiration in online shops
Sturm, Hieronymus
2020
Carbonated beverage consumption among UK university students
Qutieshat, Abubaker
;
Aouididi, Rayhana
2020
The use of artificial intelligence in social media : opportunities and perspectives
Benabdelouahed, Redouane
;
Dakouan, Chouaib
2020
Online shopping : motivation, loyalty and process
Menoe, Dithebe
;
Barnard, Brian
2020
Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile
;
Barnard, Brian
Person
2
Barnard, Brian
1
Aouididi, Rayhana
1
Ben Amor, Nour El Houda
1
Benabdelouahed, Redouane
1
Bytyçi, Shaip
1
Dakouan, Chouaib
1
Dlamini, Sebenzile
1
Lutur, Nellyn
1
Menoe, Dithebe
1
Morikawa, Miyuki
.
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