Dr Anna Maria Höfler

Social Media
T: +49- 40-42834-359
Neuer Jungfernstieg 21
20354 Hamburg


Head of department "Social Media"

Current areas of work

  • Science 2.0
  • Social Media
  • New Media Technologies
  • ZBW's EU office

CV / Professional background

  • 2000-2005
    Studies of International Business Administration at University of Vienna (focussing on innovation and technology management; investment analysis)
  • 2003-2004
    Studies at the University of Wales, Swansea (United Kingdom)
  • 2005-2008
    PhD studies at the Faculty of Social Sciences and Economics, University of Graz (Austria)
  • 2005-2006
    External lecturer at the Chair of Innovation and Technology Management, University of Vienna
  • 2005-2007
    Project management/collaborator in the development team of the research project "Neurovation" (Fostering creativity at knowledge workplaces, supported by Web 2.0 elements), ISN - Innovation Service Network GmbH, Graz (Austria)
  • 2007-2010
    Research assistant at the Institute for Knowledge Management (IWM) at the Technical University of Graz: Head of development project "Neurovation"; Strategy development at the Know-Center (Austrian Centre of Competence for Knowledge Management) and at the IWM
  • since 2011
    ZBW - Leibniz Information Centre for Economics