The key question addressed by the department Social Media is the relevance of social media, applications, and technologies of the participatory web for the various target groups of the ZBW. What is the relevance of Facebook, Twitter or ResearchGate for researchers in economics, for example?

This takes place within the framework of the Science 2.0 and the Open Science movement which emerged in the context of the digitisation of the science system. Science 2.0 generally addresses the effects of the participatory web on traditional research and publishing processes. It overlaps largely with Open Science, where access to research findings and transparency in research processes are the main goals.

The growing importance of Science 2.0 and Open Science influences the activities of the Social Media department, which coordinates the Leibniz Research Alliance Science 2.0. The status of Science 2.0 and Open Science – one of three strategic priorities at the level of the European Commission – impacts in particular the position of the department at the interface between research and application. The department regards the technologies of the Social Web as a new opportunity to reach the target groups of the ZBW as well as an object of research within the context of the digitisation of the science system. Thus the department develops innovative solutions with regard to the Social Web as a contribution to modern information provision in economics. The department operates various channels on the Social Web and the blog “ZBW MediaTalk”.

It also closely cooperates with the department Science 2.0 (research field Web Science) and with partners of the Leibniz Research Alliance Science 2.0 who offer scientific support for these activities. The insights gained determine the future direction of the department’s activities.

The department conceives and coordinates the activities of the ZBW and the Leibniz Research Alliance Science 2.0 in the field of Science 2.0, resp. Open Science, in collaboration with the teams of Science Policy and Science 2.0. The dialogue with research and library communities provides important knowledge regarding the relevance of the topics at the core of its activities. This dialogue is conducted with different tools, such as social media channels and blogs, explorative projects, panel discussions, workshops and quantitative/qualitative surveys.