http://zbw.eu/stw/descriptor/29805-6/version/8.10/delta/8.12
type: ConceptDelta
is part of: http://zbw.eu/stw/version/8.10/delta/8.12
insertion:
  alternative label: Unternehmensmarke @de
insertion:
  alternative label: Familienmarke @de
insertion:
  alternative label: Umbrella brand
insertion: Brand architecture
insertion:
  alternative label: Brand portfolio
insertion:
  related: http://zbw.eu/stw/descriptor/29806-4
insertion:
  broader: http://zbw.eu/stw/thsys/70550
insertion:
  alternative label: Dachmarke @de
insertion:
  alternative label: Family brand
insertion:
  alternative label: Corporate branding
insertion:
  alternative label: Corporate brand
insertion:
  related: http://zbw.eu/stw/descriptor/12759-0
insertion:
  alternative label: Markenfamilie @de
insertion: Markenarchitektur
insertion:
  alternative label: Master brand
insertion:
  in scheme: stw