Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks - Mehvish Bhat; Ankur Agrawal; Michail V. Barmpas (Athens journal of business & economics, 2024)
10.30958/ajbe.10-3-3; 10.30958/ajbe.10-3-3; 2851008-2; 2241-794X; Athens journal of business & economics; 85561451X