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The effect of services, price discount and brand equity on consumer purchase decisions in Go-Jek a technology start-up transport

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Sum total of downloads: 8

Journal: 
Academic journal of economic studies
e-ISSN: 
2457-5836
Document Type: 
Article
Year of Publication: 
2019
Language: 
English (eng)
Citation: 
Aditi, Bunga/Hafizah et. al. (2019). The effect of services, price discount and brand equity on consumer purchase decisions in Go-Jek a technology start-up transport. In: Academic journal of economic studies 5 (2), S. 21 - 31.

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