Product image
Produktimage (german)
used for: Brand asset, Brand equity, Brand image, Brand reputation
Broader Terms
Related Terms
Subject Categories
Links to other Thesauri and Vocabularies
| = | Produktimage (from SWD) |
| > | Markenwert (from SWD) |
| > | Markenimage (from SWD) |
| > | Unique Selling Proposition (from SWD) |
| > | Produktpositionierung (from SWD) |
| > | Imagetransfer (from SWD) |
Persistent Identifier (for bookmarking and linking)
STW Thesaurus for Economics
(v 8.08,
2011-06-30)
▪
Suggestions and comments to the
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ZBW - Leibniz Information Centre for Economics -
Imprint
The STW Thesaurus for Economics is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Germany License. Permissions beyond the scope of this license are available at ZBW.