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Store atmosphere

Verkaufsraumgestaltung (german)

used for: In-store marketing, Shop-in-shop, Shop-in-the-shop

Broader Terms

Sales promotion

Related Terms

Category management
Services marketing
Shopfitting
Shoplifting
Shop window

Subject Categories

B.07.03 Sales Promotion and Advertising
W.10.05 Retail Trade

Links to other Thesauri and Vocabularies

>	Shop-in-the-shop-System (from SWD)

Persistent Identifier (for bookmarking and linking)

http://zbw.eu/stw/descriptor/12821-0

List of Interest

Search in ECONIS (or), ECONIS (and)

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STW Thesaurus for Economics (v 8.10, 2012-03-21) ▪ Suggestions and comments to the thesaurus team
ZBW - Leibniz Information Centre for Economics - Imprint

The STW Thesaurus for Economics is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Germany License. Permissions beyond the scope of this license are available at ZBW.