Competitive strategy  

Wettbewerbsstrategie   (german)

Corporate strategy to safeguard the firm's competitiveness, concerning e.g. product management, manufacturing technology, or organizational structure.

Narrower Terms

• Competitive advantage    
• Competitive imitation    
• Foreign market entry mode    
• Low cost strategy    
• Nonprice competition    
• Predation    
• Price competition    
• Strategic alliance    
• Technological competition    

Broader Terms

• Corporate policy    
• Strategic management    

Related Terms

• Competition    
• Core competency    
• Limit pricing    
• Marketing strategy    
• Resource-based view    

Subject Categories

• B.01.01.01 Strategic management  

Links to other Thesauri and Vocabularies

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/19565-6