Relationship marketing  

Beziehungsmarketing   (german)

used for: Customer relationship management, Customer relationship, Customer orientation, Customer experience management, CRM (Customer Relationship Management)

Narrower Terms

• Business-to-business marketing    
• Consumer goods marketing    
• Customer acquisition    
• Customer integration    
• Customer recovery    
• Customer retention    

Related Terms

• Corporate culture    
• Customer value    

Subject Categories

• B.07.05 Consumer Behaviour  
• N.07.03 Advertising Psychology and Consumer Behaviour  

Links to other Thesauri and Vocabularies

=	Kundenbindung   (from GND)
=	Kundentreue   (from GND)
=	Kundenmanagement   (from GND)
=	Kundenorientierung   (from GND)
~	Customization   (from GND)
~	Stammkunde   (from GND)
~	Kundenclub   (from GND)
=	Relationship marketing   (from DBpedia)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/19133-0