Store brand  

Handelsmarke   (german)

used for: Private-label brand, Own brand

Broader Terms

• Brand  

Related Terms

• Generic brand  
• Retail marketing  

Subject Categories

• B.07.02 Product management  
• W.10.05.01 Retail management  

Links to other Thesauri and Vocabularies

=	Handelsmarke   (from GND)
>	Eigenmarke   (from GND)
=	Private label   (from DBpedia)
=	trademark   (from TheSoz)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/12798-4