Brand management  

Markenführung   (german)

used for: Branding, Brand strategy

Narrower Terms

• Brand image  
• Brand loyalty  
• Brand name  
• Internal branding  

Broader Terms

• Product management  

Related Terms

• Brand  
• Product labelling  
• Trademark law  

Subject Categories

• B.07.02 Product management  

Links to other Thesauri and Vocabularies

=	Markenpolitik   (from GND)
>	Off-Price-Vertrieb   (from GND)
≅	Brand management   (from DBpedia)
=	branding policy   (from TheSoz)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/19129-5