@prefix cc: <http://creativecommons.org/ns#> .
@prefix dc: <http://purl.org/dc/elements/1.1/> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix dsv: <http://purl.org/iso25964/DataSet/Versioning#> .
@prefix foaf: <http://xmlns.com/foaf/0.1/> .
@prefix gbv: <http://purl.org/ontology/gbv/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix stw: <http://zbw.eu/stw/> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .

_:rdfaA5351CA4DAA111F0BD3B5634D855EBB4node0000 rdf:value "F\u00FCr Sozialmarketing"@de ;
	rdfs:seeAlso <http://zbw.eu/stw/descriptor/18835-1> .
<http://zbw.eu/stw> dcterms:issued "2025-12-16"^^xsd:date ;
	dcterms:title "STW Thesaurus for Economics"@en, "Standard-Thesaurus Wirtschaft"@de ;
	owl:versionInfo "9.20" ;
	skos:prefLabel "STW Thesaurus for Economics"@en, "Standard-Thesaurus Wirtschaft"@de .
<http://zbw.eu/stw/descriptor/18836-6> gbv:gvkppn "091389542"^^xsd:string ;
	a skos:Concept, zbwext:Descriptor ;
	rdfs:isDefinedBy <http://zbw.eu/stw/descriptor/18836-6/about> ;
	skos:broader <http://zbw.eu/stw/descriptor/18835-1>, <http://zbw.eu/stw/thsys/70856> ;
	skos:exactMatch <http://dbpedia.org/resource/Social_marketing>, <http://www.wikidata.org/entity/Q17081927>, <https://d-nb.info/gnd/4116549-4> ;
	skos:inScheme <http://zbw.eu/stw> ;
	skos:note _:rdfaA5351CA4DAA111F0BD3B5634D855EBB4node0000 ;
	skos:prefLabel "Social Marketing"@de, "Social marketing"@en ;
	skos:related <http://zbw.eu/stw/descriptor/28014-0>, <http://zbw.eu/stw/descriptor/28813-5>, <http://zbw.eu/stw/descriptor/29810-6>, <http://zbw.eu/stw/descriptor/30248-2> ;
	skos:relatedMatch <https://d-nb.info/gnd/1036555305> ;
	skos:scopeNote "Refers to marketing aimed at promoting socially desirable behavior."@en, "Steht f\u00FCr Marketing mit dem Ziel, sozial erw\u00FCnschte Verhaltensweisen zu f\u00F6rdern."@de ;
	foaf:page <http://to.delete.org/>, <https://www.econbiz.de/subject/Social%2Bmarketing/>, <https://www.econbiz.de/thema/Social%2BMarketing/> ;
	zbwext:indexedItem <http://to.delete.org/>, <https://www.econbiz.de/subject/Social%2Bmarketing/>, <https://www.econbiz.de/thema/Social%2BMarketing/> ;
	zbwext:useInsteadNote _:rdfaA5351CA4DAA111F0BD3B5634D855EBB4node0000 .
<https://www.econbiz.de/subject/Social%2Bmarketing/> dcterms:subject <http://zbw.eu/stw/descriptor/18836-6> .
<https://www.econbiz.de/thema/Social%2BMarketing/> dcterms:subject <http://zbw.eu/stw/descriptor/18836-6> .