@prefix cc: <http://creativecommons.org/ns#> .
@prefix dc: <http://purl.org/dc/elements/1.1/> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix dsv: <http://purl.org/iso25964/DataSet/Versioning#> .
@prefix foaf: <http://xmlns.com/foaf/0.1/> .
@prefix gbv: <http://purl.org/ontology/gbv/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix stw: <http://zbw.eu/stw/> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .

<http://zbw.eu/stw> dcterms:issued "2025-12-16"^^xsd:date ;
	dcterms:title "STW Thesaurus for Economics"@en, "Standard-Thesaurus Wirtschaft"@de ;
	owl:versionInfo "9.20" ;
	skos:prefLabel "STW Thesaurus for Economics"@en, "Standard-Thesaurus Wirtschaft"@de .
<http://zbw.eu/stw/descriptor/21315-0> gbv:gvkppn "091381541"^^xsd:string ;
	a skos:Concept, zbwext:Descriptor ;
	rdfs:isDefinedBy <http://zbw.eu/stw/descriptor/21315-0/about> ;
	skos:altLabel "Banner advertising"@en, "Bannerwerbung"@de, "E-Branding"@de, "E-branding"@en, "Internet advertising"@en, "Internet-Marketing"@de, "Internet-Werbung"@de, "Online advertising"@en, "Online marketing"@en, "Online-Targeting"@de, "Online-Werbung"@de, "Search engine marketing"@en, "Social media marketing"@en, "Suchmaschinenmarketing"@de, "Web-Marketing"@de ;
	skos:broader <http://zbw.eu/stw/descriptor/12766-3>, <http://zbw.eu/stw/thsys/70384> ;
	skos:closeMatch <https://d-nb.info/gnd/1026698669> ;
	skos:exactMatch <http://dbpedia.org/resource/Internet_marketing>, <http://www.wikidata.org/entity/Q189507>, <https://d-nb.info/gnd/7706419-7> ;
	skos:inScheme <http://zbw.eu/stw> ;
	skos:narrowMatch <http://www.wikidata.org/entity/Q1628411>, <http://www.wikidata.org/entity/Q267114>, <http://www.wikidata.org/entity/Q624902>, <http://www.wikidata.org/entity/Q846132>, <https://d-nb.info/gnd/1198893397>, <https://d-nb.info/gnd/7556988-7>, <https://d-nb.info/gnd/7636951-1> ;
	skos:prefLabel "Internet marketing"@en, "Online-Marketing"@de ;
	skos:related <http://zbw.eu/stw/descriptor/18654-5>, <http://zbw.eu/stw/descriptor/19651-6>, <http://zbw.eu/stw/descriptor/29202-1>, <http://zbw.eu/stw/descriptor/29814-5> ;
	foaf:page <http://to.delete.org/>, <https://www.econbiz.de/subject/Internet%2Bmarketing/>, <https://www.econbiz.de/thema/Online-Marketing/> ;
	zbwext:altLabelRelated "Digital marketing"@en ;
	zbwext:indexedItem <http://to.delete.org/>, <https://www.econbiz.de/subject/Internet%2Bmarketing/>, <https://www.econbiz.de/thema/Online-Marketing/> .
<https://www.econbiz.de/subject/Internet%2Bmarketing/> dcterms:subject <http://zbw.eu/stw/descriptor/21315-0> .
<https://www.econbiz.de/thema/Online-Marketing/> dcterms:subject <http://zbw.eu/stw/descriptor/21315-0> .