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The effect of digital marketing strategy on customer and organizational outcomes

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Sum total of downloads: 47

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Title: 

The effect of digital marketing strategy on customer and organizational outcomes 

Journal: 

Marketing i menedžment innovacij

Authors: 

YachouAityassine, Fatima Lahcen
Al-Ajlouni, Mahmoud Mohammad
Anber Abraheem Shlash Mohammad

e-ISSN: 

2227-6718

Document Type: 

Article

Year of Publication: 

2022

Open Content License: 

Original URL: 

https://armgpublishing.com/wp-content/uploads/2023/01/A646-2022-05_Aityassine_et_al.pdf

Persistent Identifier of the first edition: 

doi:10.21272/mmi.2022.4-05

Language: 

English (eng)

Citation: 

YachouAityassine, Fatima Lahcen/Al-Ajlouni, Mahmoud Mohammad et. al. (2022). The effect of digital marketing strategy on customer and organizational outcomes. In: Marketing i menedžment innovacij 13 (4), S. 45 - 54.
https://armgpublishing.com/wp-content/uploads/2023/01/A646-2022-05_Aityassine_et_al.pdf.
doi:10.21272/mmi.2022.4-05.

Appears in Collections:

Open Access ZBW

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482.01 kB

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distribution of downloads over the selected time period:

downloads by country:

pos.	country		total	perc.
1		India	11	23.40%
2		Indonesia	7	14.89%
3		Philippines	4	8.51%
4		Saudi Arabia	3	6.38%
5		Algeria	2	4.26%
6		Hong Kong SAR China	2	4.26%
7		Iran	2	4.26%
8		Albania	1	2.13%
9		Canada	1	2.13%
10		Egypt	1	2.13%
		other countries	13	27.66%

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