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Impact of brand equity on intention to use instant coffee

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Sum total of downloads: 6

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Title: 

Impact of brand equity on intention to use instant coffee 

Journal: 

Marketing i menedžment innovacij

Authors: 

Dam Tri Cuong

e-ISSN: 

2227-6718

Document Type: 

Article

Year of Publication: 

2023

Open Content License: 

Original URL: 

https://armgpublishing.com/wp-content/uploads/2023/03/A660-10-2023_Cuong_.pdf

Persistent Identifier of the first edition: 

doi:10.21272/mmi.2023.1-010

Language: 

English (eng)

Citation: 

Dam Tri Cuong (2023). Impact of brand equity on intention to use instant coffee. In: Marketing i menedžment innovacij 14 (1), S. 111 - 121.
https://armgpublishing.com/wp-content/uploads/2023/03/A660-10-2023_Cuong_.pdf.
doi:10.21272/mmi.2023.1-010.

Appears in Collections:

Open Access ZBW

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1846279259_0.pdf
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439.27 kB

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distribution of downloads over the selected time period:

downloads by country:

pos.	country		total	perc.
1		Vietnam	2	33.33%
2		Canada	1	16.67%
3		Mexico	1	16.67%
4		Malaysia	1	16.67%
5		United States	1	16.67%

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