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Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity

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Sum total of downloads: 80

Journal: 
Marketing i menedžment innovacij
e-ISSN: 
2227-6718
Document Type: 
Article
Year of Publication: 
2023
Open Content License: 
cc-by Logo
Persistent Identifier of the first edition: 
Language: 
English (eng)
Citation: 
Heidari, Shahin/Zarei, Mehrnaz et. al. (2023). Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity. In: Marketing i menedžment innovacij 14 (1), S. 224 - 234.
https://armgpublishing.com/wp-content/uploads/2023/04/A662-2023-19_Heidari-et-al.-2.pdf.
doi:10.21272/mmi.2023.1-019.
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distribution of downloads over the selected time period:

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downloads by country:

pos. country total perc.
1 image of flag of Indonesia Indonesia 15 18.75%
2 image of flag of Philippines Philippines 9 11.25%
3 image of flag of United States United States 9 11.25%
4 image of flag of India India 5 6.25%
5 image of flag of Pakistan Pakistan 5 6.25%
6 image of flag of United Kingdom United Kingdom 4 5.00%
7 image of flag of Iran Iran 4 5.00%
8 image of flag of Vietnam Vietnam 4 5.00%
9 image of flag of China China 3 3.75%
10 image of flag of Spain Spain 2 2.50%
    other countries 20 25.00%

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